Television and film stories can entertain, but they are also often one of the driving forces behind many social movements. This session will explore the power of emotional storytelling to shape our ideas, behaviors, and in some cases policy — examining compelling case studies of effective television shows and documentary films that have shifted behaviors and policy. What is the responsibility of storytellers to find creative ways to include social issues into their content that will be both educational and entertaining. What resources exist for storytellers to learn about issues so they are able to accurately portray them in stories? What role do networks and studios play in supporting these stories in a meaningful way? Neal Baer, Darnell Strom, Brian Knappenberger