Storytelling is ancient and modern. It helps define us as human. We dream in stories. In the modern age, storytelling is a buzzword, an advertiser's tool, a corporate mask. Can that diminish the value and interest of each of our personal stories? What constitutes a great personal story? What is required? Is the formula timeless, or can it become clichéd? Has anything changed since Homer? In an age where our attention is the most precious commodity, what captures your attention? What kind of stories matter, in a larger societal sense? Stories used to have gatekeepers — broadcasters and publishers. Now everyone has access to everyone else digitally. What is the affect on the importance of personal story?