For founders starting or growing a social media presence, making progress can often be paralysis by analysis. Which platform should you build on? What sort of content should you post? Should you focus on a personal brand or a business brand? In today’s episode, Triple Whale’s Head of Social, Tommy Clark, answers all these questions — and a whole lot more. Tommy also shares his thoughts on the most important skill for social media growth, why blending in might make more sense than standing out, and how he recommends content creators change their strategy after scaling past 50k followers. If you’re looking to get clients and build awareness from social media — whether you’re established or building from scratch — this episode is for you. Key Takeaways with Tommy Clark Tommy’s journey from fitness coach to full-time content creator. The one skill Tommy believes is most applicable to growing on multiple platforms. The main question Tommy thinks brands should ask as they try to grow on social media. The strategy pivot Tommy recommends after hitting 50k followers. Why creators might want to consider blending in as opposed to standing out on social media. How (and where) Tommy recommends growing a brand social media account from scratch. Should posts be designed for engagement or designed to drive business? The personality traits Tommy looks for in successful social media entrepreneurs. Where Tommy sees B2B content creators making mistakes. The two extremes Tommy sees from social media managers — and how he thinks the best managers balance the two. How Tommy went from putting out “content that sucked” to making social media his career. Building a personal brand vs. building a business brand. The advice Tommy would give to people considering a career in social media. Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/9 Rate & Review If you enjoyed today’s episode of Ten Years In The Making, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. Connect with Adam Robinson: LINKEDIN: https://www.linkedin.com/in/adamtalksemail/  Get The Podcast on: APPLE: https://podcasts.apple.com/ca/podcast/10-years-in-the-making/id1656993308 SPOTIFY: https://open.spotify.com/show/4LPWNrljdXFv0caHvfQUIv?si=qiHzoPUdR-6TSgUJOiwyrw YOUTUBE: https://www.youtube.com/channel/UCBJe-176R0xRyfb9eBk80Yg?sub_confirmation=1