You’ve undoubtedly heard the term “From Rags to Riches,” but today’s guest has a story that will blow your mind. This might be one of the most insane “American Dream” success stories I’ve ever heard. Don’t say I didn’t warn you! Moises Sanchez’s path to success certainly wasn’t easy. After leaving Mexico with a 6th-grade education, his family moved to the US (illegally) with no money and without knowing a word of English. He became a guerrilla marketing phenom in real estate by the age of 18 and eventually grinded his way to a successful multi-million dollar roofing business that brought in $50M last year. But there’s so much more to his story than that. While in the US, enjoying tremendous success in real estate, he started going down the wrong path. With outstanding warrants in the US, his parents forced him to leave the US and move back to Mexico.  This is where it starts to get crazy. Moises moved back to Mexico with $350K, met his wife and bought a pig farm. Life was great until he eventually woke up to gunfire from Narcos in Mexico. After nearly losing his life, he left Mexico to return to the US, but was arrested by the FBI and ended up in jail. Moises did his time, got released, and started a new life with his roofing business. And the rest, as they say, is history. Today’s episode is a powerful story of inspiration, how true success is often found with true grit and by overcoming many impossible obstacles, and how the American dream is possible if you never give up. If Moises can do it, then nobody has an excuse. Key Takeaways with Moises Sanchez How Moises got started in real estate at 18 years old and found success with guerrilla marketing. Why he returned to Mexico and was able to do it with $350K in his pocket. How Moises managed to escape from Narcos and gunfire at 9am on his pig farm. The lessons he learned from his 8 months in jail after returning to the US. How Moises’ roofing company was generating 8-figure annual revenue without online advertising. The hail storm that changed everything in 2017 and how he deployed his team with Segways. What happened when Moises went all in direct-mail marketing after discovering MAXWriter and sending 10,000 letters a year. Tools and services that Moises uses for marketing like WooSender and GoHighLevel. How WooSender helped to generate 165 new appointments and $2M in sales in the first week! The value of laminating direct-mail marketing as it increases the likelihood of it being kept and not discarded. Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/15 Rate & Review If you enjoyed today’s episode of Ten Years In The Making, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. Connect with Adam Robinson: LINKEDIN: https://www.linkedin.com/in/adamtalksemail/  Get The Podcast on: APPLE: https://podcasts.apple.com/ca/podcast/10-years-in-the-making/id1656993308 SPOTIFY: https://open.spotify.com/show/4LPWNrljdXFv0caHvfQUIv?si=qiHzoPUdR-6TSgUJOiwyrw YOUTUBE: https://www.youtube.com/channel/UCBJe-176R0xRyfb9eBk80Yg?sub_confirmation=1