With questions around product-market fit, deciding when it’s time to scale, and keeping competitors at bay, the billion-dollar bullseye can often feel tiny to entrepreneurs. Today, Jonathan Cronstedt sits down with me to explain how founders can throw darts that consistently hit the center of their target. Jonathan is the former president of Kajabi, an e-learning software that he helped grow from $6M ARR to more than $100M in just five years.  In addition to a deep dive into product-market fit, you’ll hear Jonathan’s insights on accepting or rejecting outside capital, the reversal of fortunes in the tech industry, and handling existential crises as a founder. Key Takeaways with Jonathan Cronstedt The "core three" must-haves of any business and how they play into product-market fit.\ The perils of having great marketing but a poor product-market fit. The only aspect of product-market fit entrepreneurs may not have control over. Aligning your life priorities with your business priorities. The AI effect of killing "internet junk food" and what it means for thoughtful content producers. Questions to ask yourself when determining whether or not it's time to scale and accept outside capital. How failing to expand at the proper time can invite copycat competitors who devalue your niche. Building a brand presence so significant it leaves no oxygen for competitors to disrupt your growth. Old school vs. new school mindsets in maximizing enterprise value. How companies can take different paths to reach the same point of success. Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/16 Rate & Review If you enjoyed today’s episode of Ten Years In The Making, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. Connect with Adam Robinson: LINKEDIN: https://www.linkedin.com/in/adamtalksemail/  Get The Podcast on: APPLE: https://podcasts.apple.com/ca/podcast/10-years-in-the-making/id1656993308 SPOTIFY: https://open.spotify.com/show/4LPWNrljdXFv0caHvfQUIv?si=qiHzoPUdR-6TSgUJOiwyrw YOUTUBE: https://www.youtube.com/channel/UCBJe-176R0xRyfb9eBk80Yg?sub_confirmation=1