After growing up in Uzbekistan and playing Division 1 collegiate tennis, Lolita Petrossov had never worked a job. So for her first gig, she co-founded JetSmarter, an on-demand private jet charter company valued at over $1 billion before its acquisition by Vista Global in 2018. Now, Lolita is the founder and CEO of Evestar, a marketing agency that has helped more than 100 eCommerce companies scale in the past three years.  In today’s episode, Lolita sits down with me to talk about her stratospheric rise to the top, along with how she and her husband used emotion and status to build JetSmarter to 10-figures. You’ll also hear Lolita discuss her favorite type of brands to work with as an agency owner, why you need to be careful when dealing with the media, and why dreamers also have to be doers.  Key Takeaways with Lolita Petrossov How Lolita went from growing up in Uzbekistan to founding JetSmarter as her first job. The value of being in the right market at the right time. The story behind how JetSmarter raised nearly $200M in funding. The value of creating virality in an app to hook users. What metrics indicate you might have a winning product on your hands The mistake JetSmarter made during its hyper-growth phase that eCommerce founders also make. Why it's crucial to pay attention to unit economics. The good and bad sides of media coverage for founders. How creating a product with an emotional tie to the consumer can cause founders to lose control of their company's narrative. How Lolita transitioned from selling JetSmarter to founding Evestar. What are the best types of brands to work with as an agency owner? What is the one message Lolita would pass along to entrepreneurs? Want the Full Show Notes? To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/18 Rate & Review If you enjoyed today’s episode of Ten Years In The Making, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. Connect with Adam Robinson: LINKEDIN: https://www.linkedin.com/in/adamtalksemail/  Get The Podcast on: APPLE: https://podcasts.apple.com/ca/podcast/10-years-in-the-making/id1656993308 SPOTIFY: https://open.spotify.com/show/4LPWNrljdXFv0caHvfQUIv?si=qiHzoPUdR-6TSgUJOiwyrw YOUTUBE: https://www.youtube.com/channel/UCBJe-176R0xRyfb9eBk80Yg?sub_confirmation=1