To slide into the conclusion of Black History Month -  we are very stoked to welcome Jesse Steward Jr. of Alexander James Whiskey to discuss his heritage specific journey in building out his black owned brand. We begin with his inspiration behind the brand and move into how familial tradition affects the intentionality beyond the bottle. Jesse speaks to his Chicago commitment while also discussing how his diverse roots promote the culture of his brand, vision and community engagement. This episode is a kick back for the culture and we couldn't be happier to sit down and shoot the sh*t with the newest homie to the T o S fam. As always - nothing but love to Blind Barber Chicago  for hosting this necessary conversation. This drop is for the culture of the industry community and truly speaks for itself. Get into it and support our dude at Alexander James Whiskey as black owned brands make up such a small percentage of the overall market share but are some of the most sought after.  Stay up out there; see you soon,  - The T o S Crew  Need to catch up? Subscribe to our YouTube Channel here and show us some love on the reviews - wherever you get your podcasts. It matters and so do you.