Expert in assisting freelance language teachers in building successful businesses, Ola Kowalska, tackles misconceptions about using social media in English Language Teaching (ELT). In this episode, Ola focuses on three key points: ✅ Foundations Over Instincts: Ola shares her journey, emphasising the significance of establishing relationships within the ELT community before diving into social media. Many teachers rush into social media without a clear target audience or specific offers, leading to ineffective results. ✅ Beyond Language Teaching: Ola highlights the futility of content that only focuses on teaching language points. While such content might engage learners, it doesn't necessarily convert them into paying clients. Ola stresses the importance of speaking directly to the specific audience you aim to serve. ✅ Quality Over Quantity: Ola debunks the myth that success on social media requires relentless posting. She advocates for a more active approach involving networking with diverse professionals and directly engaging potential clients. Quality interactions outweigh the volume of content posted. ReferenceKowalska, O. (2023) “Why you’re still struggling to get students from Instagram,” Get Richer, Teacher! OlaKowalska.com. April 6. Available here. Accessed on 26 December 2023. 💡 Did you know that TESOL Pop has a YouTube channel where you can watch this episode with closed captions and many more? Click here to watch. 🚀 Want to start or grow a teaching business? Learn more about Ola's services here. You can support the work we do at TESOL Pop by: 🟣 Hitting the like and subscribe button. 🟣 Sharing this episode with your community 🟣 Buying us a coffee at https://ko-fi.com/tesolpop Want to join our next non-fiction book club? Click here to find out more. Credits Podcaster & Producer Laura Wilkes Audio-Video Editor Haven Tsang With thanks to our vibrant guest, Ola Kowalska. Hosted on Acast. See acast.com/privacy for more information.