Teacher and founder of English with Amy Online talks about the different types of content she creates to promote her online teaching business and attract paying students. Whether you own an education business or want to create a community around your school, this episode with provide insight into the type of content you can create and best practices to keep in mind. KEY TALKING POINTS Content And Business Amy shares examples of the multi-media content she creates for social media and her website to support students and grow her online teaching business. Amy highlights the importance of creating cohesive, rather than stand-alone content, to provide value to prospective and current students. Choosing A Platform Amy reflects on why she focused on Instagram as her social media platform to complement her website. Amy points out that it's important to select a platform that aligns with her goals and her target audience. Choosing Content Amy emphasises the value of experimenting with various platforms and content formats to find what works best. She also stresses that with so many content formats, content creation does not require you to be front of camera all of the time to have a positive impact. Content Creation Tips Keeping things authentic, focusing on one platform and collaborating with others are among the best practices that Amy shares that have helped her grow as a creator. ABOUT Amy has been teaching English for 9 years. She’s taught English in various schools around the U.K, Germany, Italy and Malta.  After spending several years working in language schools, she decided to take a plunge and start her own online teaching business three years ago, teaching students from around the world in private and small group sessions. Her blog, which can be found on her website English with Amy Online, includes lots of English tips and other collaborations with educators. To learn more about Amy's business, including examples of the type of content she creates, visit her website here. TRANSCRIPT Watch with closed captions. SUPPORT Say thanks with coffee. LEARN TO PODCAST WITH LAURA Podcast Pathfinder programme CREDITS Producer Laura Wilkes Editor Haven Tsang Thanks to our inspiring guest, Amy. Hosted on Acast. See acast.com/privacy for more information.