Founder of Earn Learn Thrive, Rachael Roberts, discusses the nuances between freelancing and business ownership in education. With over 30 years of experience in the field, Rachael offers valuable insights for educators wanting to move from employment into business ownership. KEY TALKING POINTS Defining Freelancing vs. Business Ownership Rachael explores the distinction between freelancing and business ownership, emphasizing the importance of viewing oneself as a business owner regardless of terminology. Shifting Mindset for Success Rachael highlights the significance of adopting a business mindset, empowering freelancers to take control of their careers and attract higher-quality clients. Getting Started While Employed Rachael addresses the common dilemma of starting a business while employed, offering practical advice on balancing employment with entrepreneurial pursuits. Building Your Business Step-by-Step Rachael shares strategies for launching a business gradually, emphasising the importance of identifying target clients, understanding their needs, and offering tailored solutions. Organic Marketing for Educators Rather than traditional sales tactics, Rachael advocates for organic marketing, which focuses on building relationships and providing value to attract ideal clients. Sustainable Growth and Client Relationships Laura and Rachael discuss the misconception that a successful business requires numerous clients, emphasising the value of cultivating long-term relationships with the right clients. ABOUT Rachael Roberts is a qualified coach with 30 years of ELT industry experience as a teacher, teacher trainer and materials writer, including 15 years as a thriving small business owner. Rachael is on a mission to help ELT freelancers break free from being underpaid and undervalued. Through her foundation course (The Confident Freelancing Roadmap) and membership (The Confident ELT Freelancer Collective), as well as her group programme (Designed to Flourish), she aims to challenge the low expectations and the culture of ‘having to’ accept poor conditions, and teach ELT freelancers the steps they can take to build sustainable, fulfilling businesses. Visit Earn Learn Thrive to learn more. TRANSCRIPT Watch with closed captions. SUPPORT Say thanks with coffee. LEARN TO PODCAST WITH LAURA Podcast Pathfinder programme CREDITS Producer Laura Wilkes Editor Haven Tsang Thanks to our inspiring guest, Rachael Roberts. Hosted on Acast. See acast.com/privacy for more information.