The editorial discusses the significant shift in the media landscape, exemplified by Tucker Carlson's move to a digital platform, "X," to conduct a groundbreaking interview with Vladimir Putin. This event underscores the growing power of new, internet-based media platforms to deliver content directly to audiences, bypassing traditional media channels. The rapid adoption of "X" following the interview highlights the internet's capacity to host compelling, unconventional content. The editorial argues that the essence of this shift isn't about the political implications of the interview but the capability of new media to facilitate such direct engagements. It suggests that platforms like Substack could expand into live events, reflecting the potential for direct audience engagement. Elon Musk's vision for "X" as a global platform delivering essential content aligns with the trend towards audience networks offering sought-after experiences, moving away from traditional web pages and apps. Furthermore, the piece briefly mentions alternative digital platforms and AI-driven services that redefine user interactions with the internet, indicating a shift from the conventional web to a more interconnected, dynamic online ecosystem. The changing venture market landscape, with opportunities for investment in innovative companies, underscores the broader transition towards a new media era where traditional web formats are replaced by more engaging, experience-driven platforms. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thatwastheweek.substack.com/subscribe