It's time for the start of Season 6 of the That Western Life podcast and we are excited to bring back your co-hosts Katie Schrock & Rachel Owens-Sarno. Season 6 will also include co-hosts Saddle Bronc Rider Joe Harper & Western Historian Katie Surritt.  In this episode:  Breakdown of the State of the PRCA Address by CEO Tom Glause Number of members, permits, rookies, rodeos, performances and payouts July 2023 Ransomware attack on the PRCA 54% growth in PRCA Sponsorship  New Secretary System Rookie Round Up + Rookie Media Training PRCA Media Awards Animal Welfare Update Reno Rodeo Sponsorship Camp UNLV Campus Shooting & Subsequent NFR & LVE Impacts 2023 NFR 2023 World Champions NFR Moments: Austrailian Rodeo Romeo Ky Hamilton NFR Fan Experience & Impacts of Las Vegas' Formula 1 Race 2024 Predictions Breakaway Roping WPRA vs. Rodeo Committees The peak of "Country is Cool"  Teton Ridge "takes over the world"  Season 6:  Educational Pieces Upcoming Guests Historical Deep Dives Past That Western Life podcasts referenced in this episode for further information:  Understanding What It Takes To Qualify for the NFR Jeff Medders & Putting Cowboys on Prime TV Former PRCA Animal Welfare Director Cindy Schonholtz Rodeo Photography with Matt Cohen This podcast episode is hosted by:  Katie Schrock; Facebook, X, Instagram, TikTok  Rachel Owens-Sarno; Instagram Katie Surrit; Instagram  This podcast is produced by Emilee Cole of Western Insights Media. Shownotes written by Katie Schrock of Western Insights Media.  Interested in having a topic explored? Shoot us or one of our co-hosts a direct message on any social media platform! We'd love to hear from you! You can reach That Western Life on Facebook, TikTok, or Instagram!