The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! 00:00 - Introduction 01:19 - Convince Your C-Suite: The Real Impact of Creativity 07:30 - The Evolution and Challenges of the CMO Role 11:47 - The Creative Brief 11:50 - Data-Driven Marketing: A Double-Edged Sword 17:50 - NEW SEGMENT - This or That! 18:45 - Campaign Pre-testing 26:13 - Does Creative Inform Media, or Media Inform Creative 33:03 - Differentiation vs. Distinctiveness Get in touch with the hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Conor Byrne:https://www.linkedin.com/in/conorbyrne/ Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/ Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency  Get in touch about sponsorship or content partnerships, email  EmailInstagram X YoutubeListen to all episodes here  Hosted on Acast. See acast.com/privacy for more information.