Yes, you have to spend money to make money. But if you're not careful, you'll spend more than it's worth. Staying lean and profitable is getting tougher. The cost of digital ads is rising steadily, as social media platforms take advantage of their unique position. But there are ways to get customers without draining your marketing budget! Today, we show you how. Using our own business as an example, we'll explain how to nurture and convert leads with a few creative, lower-cost strategies. By getting the math right, you can set your business up for greater profit, sooner. Click Play!