id you know the Uk Bakery industry is worth 3.9 BILLION? Neither did Samuel Mensah and growing up; he assumed he would make bread another way. Neither did he expect that one day he would be firing 80% of his staff to revive his company culture. In this episode, Sam breakdowns the journey of growing his parent’s small community bakery, Uncle John’s, into an international company that owns two factories and stocks to over 200 stores in Europe. He goes over the tricks required to broker deals with major supermarkets, Tesco’s and Morrison — and the story of how they outsold Hovis. I also forced Sam to share some gems about surviving as a business in the black community and the tough decisions involved in innovating a company culture. I am proud of this episode as a testament to the multiple opportunities available to grow a 7 figure business if you focus on an industry and apply your hustle.