Samantha Riley is an authority positioning strategist, best-selling author, speaker, and host of the Influence By Design podcast. She has built multiple businesses over the past 30 years and grew her first 7-figure business from the ground up before she was 30. Samantha now works with experts and change makers who know some things to be known for something and be the unapologetic leader in their industry.   In this episode, we discuss:   How business has changed over 30 years. What can we reasonably expect this year on the world stage? Pivoting to the future of marketing. The golden thread that comes through when you start brainstorming. How to get your personal brand out there in a way that everyone can get to know you. What will really set you apart at the next level? Generators are here for mastery. The tighter your niche, the easier it is to grow your business. Why do you think people are hesitant to niche? Learn more about Samantha: https://samanthariley.global/