In this podcast episode, John Ssenkeezi underscores the pivotal role of digitalization in improving organizational services, emphasizing benefits like enhanced service delivery and increased revenue.  He highlights how digitalization transcends physical boundaries, offering global visibility even to small businesses. We discuss its impact on Uganda's economic growth, and stress the importance of accessibility to affordable devices, extended data access, and digital literacy.  The episode concludes with practical advice for business owners, encouraging them to leverage digital platforms for effective marketing and relationship building in the evolving digital age. #DigitalMarketing #MarketingStrategy #DataInsights #DigitalTransformation #ServiceDelivery #ProcessImprovement #CustomerExperience #CostReduction  #RevenueGrowth #PaperlessOffice  #GlobalVisibility #DataCollection #CyberSecurity #DataPrivacy #DigitalEconomy #SmartphonePenetration #DigitalLiteracy #BusinessOnline #CustomerRelationships #ONUgandaPodcast Listen now on all major podcast platforms. Don't miss this chance to gain a deeper understanding of the evolving tax landscape and how Africa can lead the way in crafting innovative solutions for the digital era.  Find John on LinkedIn on a dance floor somewhere. Share your feedback and engage with the host on Linkedin here send inquiries to [email protected] or call/ WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the guests. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough, to take out what works for you. As of 14.11.23 --- Send in a voice message: https://podcasters.spotify.com/pod/show/onugandapodcast/message