In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy. She talks about: --> The synergy between marketing and psychology, and how can marketers leverage it --> Why is the 'when' and 'why' more important than who bought your product --> How can marketing make the best of Jobs To Be Done? --> Why is there a general resistance for marketers talking to customers, and how to overcome it? --> What is Endowment Effect, and a lot more...