Summary In this episode, Abe from XP Strategy joins the Ad Project Podcast to discuss his experience participating in an AI hackathon at the Prosper Show. The hackathon involved creating a new product and all the necessary assets within a tight timeframe using AI tools. Abe shares the challenges and successes of the hackathon, including using ChatGPT for image generation and product packaging. He emphasizes that AI is a tool that can enhance experts and provide a starting point for those who need it. The conversation also explores the future possibilities of AI in advertising and the importance of creativity in utilizing AI effectively. Takeaways AI can be a powerful tool for creating new products and generating assets within a tight timeframe.ChatGPT and other AI tools can provide a starting point for ideation and branding.AI is most effective when used by experts in the field who can leverage the tool to enhance their work.While AI can automate certain tasks, it is not a replacement for human expertise and creativity. Connect with Abe: https://www.linkedin.com/in/abechomali/