Introducing The Importance of Culture for Marketers with Merz Aesthetic’s Patrick Urban from Tell Me What You Really Think with Pam Drucker Mann. Follow the show: Tell Me What You Really Think with Pam Drucker Mann This special episode focuses on how publishers and marketers are shifting strategies as consumer behavior continues to evolve faster than light.  Kayleigh Barber, Media Editor at Digiday, lays out today’s landscape, with advertisers now looking beyond traditional low-calorie KPIs. Then we hear from Patrick Urban, President of Merz Aesthetics North America, and his strategy to develop deep relationships with the right consumers in the right environment by partnering with Condé Nast and keeping at the forefront of culture. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].