Chapters: 0:00 Intro 5:55 Our Feelings about REI 15:12 What REI Could do Better 30:02 The Indie Outdoor Retailers 32:12 Great Experiences at Small Stores 36:10 Retail is Difficult 40:16 New Wave of Boutique Retail 1:00:00 Outro Watch this episode’s video: https://youtu.be/Ofvxp0axRnk Subscribe to our beautiful printed quarterly, whose stories are only found in print, at ⁠http://www.subscribetoaj.com⁠ FOLLOW US ON SOCIAL MEDIAInstagram — ⁠https://www.instagram.com/adventurejournal/⁠ Facebook — ⁠https://www.facebook.com/adventurejournal⁠ Pinterest — ⁠https://www.pinterest.com/adventurejournl⁠ Tiktok — ⁠https://www.tiktok.com/@adventurejournal/⁠ Adventure Journal is supported primarily by readers who subscribe to our printed quarterly and from small commissions received when you purchase through some of these links. AJ's reviews are not influenced by affiliates, nor do we accept sponsored content or paid placements or reviews. Opinions expressed here are solely our own.