Season 3 of the Aesthetic Report has officially come to a close with this final episode! Lauren and Elizabeth further last month's conversation on opening a business by getting into brand identity. Hear about choosing brand color, font, and aesthetic, keeping your image cohesive, and some tips and tricks from the experiences of DERMASCOPE's in-house aestheticians. In this episode, Elizabeth and Lauren discuss... [5:04] Considerations for naming your business, including how Lauren's business, Blush 'N Beauty Spa, got its name. [14:05] Brand cohesiveness and the root of brand identity. [16:52] Outsourcing technical aspects, like e-commerce and website building. [18:44] Finding something that works for you and keeping it simple, despite the plethora of options. [21:19] Navigating the pressure to give in to trends and outside opinions when building your brand identity. SEGMENTS [3:50] Topic Discussion [28:59] Game Follow DERMASCOPE: Instagram: @dermascope Facebook: facebook.com/dermascope TikTok: @dermascope Twitter: @dermascope Threads: @dermascope Additional Links: Follow Lauren Farmer: @blush_n_beauty_spa_ Follow Elizabeth Brasher: @theskingal