An inspiring episode with Patrick Simone, who is an author, speaker and sales trainer. The conversation discusses the importance of driving collaboration across different departments, focusing on commercial alignment, and how involving various teams in setting goals, defining target customers, and pricing can enhance collaboration and achieve successful commercial development. Some of the takeaways: 1. Alignment on strategy and goals among different departments is crucial for successful collaboration in the commercial sector. 2. Involving frontline staff in the commercial approach provides valuable insights and improves customer understanding. 3. Collaboration in setting target customers and pricing can generate creative ideas and make offers more attractive to customers. 4. Including various teams in strategy discussions leads to a unified picture and a common message to the outside world. These and much more in this special episode. Until the next episode, stay INSPIRED and make the biggest difference in your area of responsibility and beyond. For any inquiries, please contact [email protected]