Melinda Ozel is an Expression Scientist, Consultant and Educator of all things face related.  Before pioneering a career path in expression science, she worked as a Researcher at Meta and Affective where she used her expression expertise to advise the tracking and simulation of facial behavior. She now helps companies in film, game and tech create compelling animated characters and build high-fidelity face tracking technology. In this Podcast, Allan McKay interviews Expression Scientist Melinda Ozel about neuroscience, neuro-marketing and psychology; her contribution to the FACS system and working as an educator; as well as tips for building your own consulting business and the importance of coding, SEO and social media. For more show notes, visit www.allanmckay.com/428.