Description
This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel.
Join Palmer Foster who has a conversation with Niels Bergmans, Partner Manager Lead at Tracify
Together they talk about:
How Neils started with a ‘box of partners’ and how he made sense of it all
First fails of going international + communication struggles
Advice to anyone new to channel
Today's discussion teases an upcoming industry report on partnerships by Albound, Reveal, and Superglue. The focus is on businesses shifting to relationship-based co-selling, marking a deliberate change in strategy from traditional inbound and outbound methods. Tune in as industry leaders talk...
Published 03/05/24
In this enlightening podcast episode, Pete Rawlinson (CMO of Allbound) engages in a deep conversation with James Partington (Head of Partnership Programs at Hootsuite) about the significance of developing a partner-centric journey and the steps they took to formalize their own partner program.
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Published 11/28/23