Knowing how to transform potential clients into actual clients is what makes a difference when building a nutrition coaching business. This is the turning point to actually scale a business and make it a profitable source of income. The reality is that everyone knows where clients are hiding: Instagram, Facebook groups, the gym, your inner circle of friends… but only a few coaches actually know how to convert their audience into paying clients. In this episode of the Nutrition Coaching Secrets, Jason explains how to scale a nutrition coaching business, focusing on leads generation and leads cultivation. Tune in! In this episode you will learn: Key points to identify where your potential clients are hiding and how to transform this organic audience into paying clients;  The importance of not only generating leads and cultivating leads, but also maximizing value and being helpful to them.  Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources Join our private, coaches only group for daily content to get better client results and increase your income: Nutrition Coaching Secrets Facebook Group. Buy your iMPACT x iNCOME ticket and join us in December for this exclusive event: https://www.impactxincomelive.com/impact-x-income-live-event