The Allplane Podcast #108: communicating sustainability, w/Elizabeth Maclean & Mike Evans (Herdwick Communications)
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Description
Things we talk about in this episode
Elizabeth’s and Mike professional background in airline communications
What is a crisis in professional communication terms?
Is the airline industry facing a communications crisis over sustainability
What can airlines do about it when there are no easy or straightforward answers at hand
Greenwashing and greenhushing
Is there are model of crisis communications that all airlines can follow regardless of the size?
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