Welcome to another episode of the Alpha M Podcast. In this episode, I got to sit down with Jon Shanahan from Stryx. You may know him from the The Kavalier and in this episode we got to chat about his journey to being a full time YouTuber, leaving the corporate world working for Apple and now his business Stryx. Is men's makeup a market to keep a close eye on? In this interview, we speak about: Jon's journey from corporate world to YouTubeWhen he decided to leave his job and the strategy he took to continue providing for his familyJon's view on fast fashion and outlets and why you should avoid most brand namesWhy as an entrepreneur you almost become hard to hireMonetizing his channel through affiliate schemes and reviewsStryx, the journey and the mission they're onThe early growth Stryx is seeing as a business entering a relatively new marketInsider secrets into the strategy behind Stryx and their growthShould men wear make up? A discussion between Aaron and JonPlus so much more... Thanks to Jon for being on! Be sure to go and check out Stryx too, here's a link: https://www.stryx.com/ Sit back, relax, and enjoy this episode! Have a guest you want me to interview? Hit me up on social media. DON'T FORGET - If you're looking for the highest quality sunglasses without a premium price tag, check out www.enemy.com - I started ENEMY to solve a simple problem, to offer badass, premium sunglasses without the huge $300 price tag we're all expected to pay. Get yourself a pair today, and use code: PODCAST10 for 10% off. Enjoy the episode gentlemen. See acast.com/privacy for privacy and opt-out information.