Data analytics skills are in high demand. Increasingly, companies are hiring data analytics skills not just to conduct research and generate reports, but also to act as thought leaders who will help companies gain a competitive edge by leveraging their skills strategically. No matter how experienced you are in data analytics, there are many marketing strategies you can implement as a data architect. You can demonstrate your value to employers by staying up-to-date on the latest technological innovations. Sam McKay interviews Reid Havens, the founder of Havens Consulting Inc. and a Microsoft Most Valuable Professional (MVP). You can learn about his thoughts on Data Architecture, offer your skills as an Analytics Architect, and gain insight from the MVP community as well as Microsoft.