A business intelligence (BI) service facilitates the use of structured data in order to enable data-driven decision-making across the organization. It is an end-to-end service that handles the extraction, organization, and maintenance of data. So if you're a small business with limited IT resources or someone who's interested in exploring this service model using Power BI, this episode's for you. There's more to Power BI than building a consulting business. Erik Svensen, a Microsoft Business Intelligence specialist, and Microsoft MVP data platform. He is also the founder of CatMan Solution, a Power BI consulting company based in Northern Europe, and a Microsoft Gold Partner for Data Analytics. The company offers business analytics consulting, design, and implementation of tailor-made data analytics solutions to mid-to-large CPG organizations throughout Northern Europe and the world. The organization's mission is to enable companies to adopt a data-driven culture through the use of Power BI, thereby helping them perform better.