With the power of analytics, marketing campaigns can be fine-tuned for maximum impact and ROI. "Math and Analytics can make you a better person." Mark Stouse is the CEO of Proof Analytics and a former large company CCO and CMO. He has extensive experience in analytics and decision making, and is passionate about operationalizing analytics to empower business leaders. This is Mark Stouse's story... I am Mark Stouse, CEO of Proof Analytics. I have a long and varied background in analytics and decision making. I started out in a large company, HP, and my colleagues and I were constantly being cut, our budgets were being cut. I went on a quest to find a way to make better decisions with the data we had. I discovered mathematical models and got hooked. I've seen how challenging it is to operationalize analytics. The whole issue of latency In this episode, you will learn the following: 1. What is the OODA loop? 2. What is the difference between a cult of precision and a cult of pragmatism? 3. How can a data-driven approach help you win in business? What was mentioned: Multi Variable Regression - https://academic.oup.com/ejcts/article/55/2/179/5265263 Honeywell Aerospace - https://aerospace.honeywell.com/ OODA Loop - https://www.techtarget.com/searchcio/definition/OODA-loop#:~:text=The%20OODA%20loop%20(Observe%2C%20Orient,as%20more%20data%20becomes%20available.  Procter and Gamble - https://www.linkedin.com/company/procter-and-gamble/ Johnson Controls - https://www.johnsoncontrols.com/ Connect with me: Mark Stouse Website: https://www.proofanalytics.ai/ LinkedIn: https://www.linkedin.com/in/markstouse/ Sam McKay Website: https://www.enterprisedna.co/ LinkedIn: https://www.linkedin.com/in/sammckayenterprisedna/ Loved this episode?Leave us a review and rating here: https://podcasts.apple.com/us/podcast/the-analytic-mind/id1541066997