The Business Behind Sport: Houman Ashrafzadeh, Founder of Padium
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Padel is one of the fastest-growing sports in the world, with much of its growth being driven bottom-up by investors.  One of those investors, Houman Ashrafzadeh, Founder of Padium, joins Jonny Gray on this episode of #TheBusinessBehindSport to discuss the rise and growth of padel in the UK and worldwide over recent years. Together they discuss:  • What makes padel different from other racket sports  • The development of the governance of the sport  • The commercial opportunities with padel 
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