Everywhere you look on the internet, you can find pricing guides, information, and others talking about the revenue their businesses generate. And that’s all fine and good, but at the end of the day, it doesn’t really matter when it comes to your individual business. What really matters is whether or not you’re pricing for profit in your business. But “what about industry rates?” you may ask. Well, in today’s episode, my guest Jamie Devlin is here to remind us why we need to keep our eyes on our own paper and worry about what’s going to get us clients in our niche and make a profit in our own business.  She shares how she got started in the industry (and why she had to start making a profit right away), how marketing has changed in the photography industry in the last decade, and why it might be time to rethink the way you approach pricing. Let’s dive in! What’s in this episode: [00:00] Intro [02:38] Jamie’s do or die start in the photography industry and how she’s pivoted since then [08:36] Why pricing is so specific to your unique business and why you shouldn’t read too much into others’ revenue numbers [12:01] How marketing in the photography industry has changed in the last decade and how Jamie finds clients currently [23:51] Why you need to find your “real why” before you can run your business authentically [28:28] Jamie’s advice for when you’re getting inquiries, but not closing sales [35:33] How to crunch your numbers and set your pricing to have a profitable business [42:54] How Jamie stays inspired in her business, even in the midst of her busy life Tune in to this episode to learn how pricing for profit can transform your photography business. For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/the-profitable-photographer-pricing-for-profit-in-your-photography-business-with-jamie-devlin/ Grab the replay for the 2024 Online Newborn Retreat!