Monica Aldama is the cheerleading coach at Navarro College. She is one of the most successful athletic coaches in the country, having led Navarro to 14 national championships. She and her team are the subject of a hit Netflix show called Cheer which is now entering its second season. She has a new book out which is entitled: Full Out: Lessons in Life and Leadership from America’s Favorite Coach   Some interesting insights from this episode: Her lifelong dream was to become a Wall Street banker but something happened along the way She has learned how to acquire talent based not just on raw skills but on potential, knowing that some kids will grow and develop during the program To win championships, you have to have a championship culture which is as much about attitude as it is work ethic and commitment. Coaching these kids was not just about winning championships but about providing structure and discipline they would need during the program and throughout life. To become an effective leader, she had to learn to adjust her communication style and coaching approach based on how different kids respond. She encourages failure with her team. If you don’t fail, you don’t grow, and you become complacent.  “Excellence is carrying yourself in the way of a champion in all areas of your life.”   Show Notes Book: Full Out: Lessons in Life and Leadership from America's Favorite Coach