In todays’ show we will speak with product visionary and entrepreneur, seasoned senior business leader Manoj Chawla about … Vision Led Product Development. We’ll look at what Vision Led Production Development means - and explore how to build the product vision, a consensus around it, a road-map for it; and how you ensure it maps to true value in eyes of your customers. To do this, we’ll discuss User Centered Design and Persuasive Design, Dark Patterns, and User centric vs Customer centric features and services. Building awareness and demand around your product offering, and identifying its value proposition will also be discussed.