The origin of blues is ambiguous, but some details mention a 19th-century origin in the southern plantations. The inventors of blues were slaves, and descendants of slaves- African in origin, who sang while they toiled in the cotton and vegetable fields; heart-wrenching, empathetic, could be the reason I identify with this music genre the most. And, our guests for today are part of the only kind of Blues festival in Asia- The Mahindra Blues. Please welcome Jay Shah Vice-president of cultural outreach at the Mahindra Group and, VG Jairam, a veteran in the live entertainment industry. Digs:1) Why Blues and not Jazz!2) Cultural Movement vs Cultural Marketing.3) Intention behind a cultural movement.4) Building a strong community- what does it take?5) Spreading the BLUES- The Vision. Enjoy!! TUNE IN. Email id: [email protected]/  You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For partnerships/queries send you can send us an email at [email protected]   DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state. See omnystudio.com/listener for privacy information.