"Best in class" "Cheapest" "Fastest" All of these "-est" words seem great to win in the moment. But that's all they are: momentary wins. If you really want to win as a B2B brand today, you need to create a relationship with your customers - one that survives on the longevity of the emotional connection you create by solving a pain point your customers have. People have a lot of different pain points, so how do you pick just one, and what differentiates your solution, or brand, from the others? If you can answer these questions, Sally Hogshead, best-selling author and world-class branding expert, believes you'll be better than the rest. In this episode of Revenue Talks, Sally explains the logic behind her newest book, Different is Better. She explains why B2B marketers shouldn't fear being different (in fact, why we should embrace it), why marketing can be a lot like online dating, and she physically draws out the chart that will help you decide what stage of differentiation your brand is in, and where you need to go, in order to win, in the Revenue Era. Like this episode? Let us know by leaving a review! You can connect with Justin and Sally on Twitter @justinkeller, @SallyHogshead, and @DriftPodcasts.