Is Sales & Marketing Alignment Real? Justin Keller Asks for the Answer
Listen now
Description
Sales and marketing (mis)alignment. A tale as old as time, but a tale Justin Keller, Drift's Vice President of Revenue Marketing, is tired of hearing. That's why for Season 2 of Revenue Talks, Justin sits down with leaders across sales, marketing, and customer success to find out how they're aligning go-to-market teams to accelerate revenue at their organizations. Listen to leaders from companies like Workable, Salesforce, and Nivati talk about how they measure success, how they hold teams accountable, and how they create campaigns that scale. The first episode airs Monday, 10/17. Make sure to subscribe, so you don't miss it. Because if there's one thing Justin knows for certain, it's that revenue talks. You can connect with Justin on Twitter @justinkeller and @DriftPodcasts.
More Episodes
When the economy rocks as much as we've all witnessed in the past year, pivoting and reprioritizing can become the norm. But reprioritization doesn't need to feel chaotic. Ryan Morel, VP of Marketing at Flexe, a software company delivering technology-powered, omnichannel logistics programs,...
Published 03/20/23
"You're not listening!" Be it in our personal or professional lives, most of us have heard this sentence once or twice. Why? Because we all like to think we know what others are thinking and feeling. In reality, however, the only way we truly know how our friends, customers, and prospects are...
Published 03/06/23