Humans, humanity, and how we are wired: those are the three components that lie at the heart of marketing according to PAR Technology's CMO, Seth Temko. Seth has been involved with internet marketing since the internet first became commercialized in 1995. Seeing its evolution over the years has caused Seth to have a unique outlook on technology's role in marketing, which he shares on this episode of Revenue Talks. In the episode, Seth explains how he thinks about the value of each piece of technology in his marketing tech stack, how technology can work alongside the essential humanity of marketing, and what the balance of the art and science of marketing looks like at PAR Technology. PLUS he shares his number one book recommendation for all marketers. You can connect with Justin and Seth on Twitter at @justinkeller, @SethTemko, and @DriftPodcasts. Read more go-to-market best practices: https://drift.ly/GTMBook