Listen to your customer is the advice all marketers and sellers receive, but who really understands them best? If you ask David Malmborg, the Vice President of Marketing, Community & Partnerships at Nivati, it comes down to macro and micro levels of communication. On this episode of Revenue Talks, Justin and David discuss what building brand affinity looks like in practice, how to create messaging that customers will resonate with, and how to ensure the entire company is using that same messaging. You can connect with Justin and David on Twitter at @justinkeller, @davidmalmborg, and @DriftPodcasts. See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch Read more go-to-market best practices: https://drift.ly/GTMBook