Justin Keller isn't a sports guy, but in this episode, he gives sports analogies his best shot to understand how Kevan Lee (former sports journalist turned VP of Marketing) and his team at Oyster® drive sales and marketing alignment at their 2-year-old startup. In the equivalent of just one hockey period, Justin and Kevan discuss what Oyster®'s go-to-market scoreboard looks like, how the go-to-market teams hold each other accountable, and how Kevan reports on the ROI of brand to his organization. You can connect with Justin and Kevan on Twitter at @justinkeller, @kevanlee, and @DriftPodcasts. Read more go-to-market best practices: https://drift.ly/GTMBook See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch