How To Be The CIA of Marketing | John Brezinsky
Listen now
Description
The CIA and product marketing: Two industries that are obviously different yet strikingly similar.
In this episode of Revenue Talks, Justin discovers why John Brezinsky (VP of Product Marketing at Searchmetrics) might have a background, or a future, as a CIA agent. John shares how his team figures out what messaging will resonate with different audiences across the globe, how to then ensure that the other go-to-market teams at Searchmetrics use that messaging, and how his product marketing organization fits within Searchmetrics' larger campaign strategy.
You can connect with Justin on Twitter at @justinkeller and @DriftPodcasts, and John on LinkedIn.
Read more go-to-market best practices: https://drift.ly/GTMBook
See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch
More Episodes
When the economy rocks as much as we've all witnessed in the past year, pivoting and reprioritizing can become the norm. But reprioritization doesn't need to feel chaotic.
Ryan Morel, VP of Marketing at Flexe, a software company delivering technology-powered, omnichannel logistics programs,...
Published 03/20/23
Published 03/20/23
"You're not listening!"
Be it in our personal or professional lives, most of us have heard this sentence once or twice. Why? Because we all like to think we know what others are thinking and feeling. In reality, however, the only way we truly know how our friends, customers, and prospects are...
Published 03/06/23
Links
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »
See hourly chart positions and more than 30 days of history.
