Have you thought about how senses can help plant an idea or a message in your prospects' minds? Think about when you hear a song from your past and maybe how it reminds you of dating somebody special? Remember the taste of cotton candy at the circus? Or what about the smell of freshly popped pop corn on Saturday nights with your family? (That's Steve's favorite.) Our five senses can be powerful tools in our marketing, as well. Listen to Dave and Steve share examples they've used that have turned into big results for their clients!