Almost every day we see posts, primarily on LinkedIn, espousing the virtues and benefits of using digital/online marketing. In many cases, the posters also loudly denigrate the value of offline marketing. If you are responsible for your company's marketing, you need to be very careful about taking such advice.* Smart marketers understand the very notion of offline vs. online as a moot argument. Neither is overwhelming better than the other, nor are they worse. The only thing a smart marketer pays attention to is which marketing tools will best help me communicate, engage, and convert my top prospects? And, especially, in the B2B world, a mix of both online and offline is often the smartest plan. In this episode of The B2B Marketing & Sales Podcast, THE Dave Loomis and Steve Miller ponder why this online vs offline argument is even happening? Which extremely effective offline tools are many B2B companies failing to use because of bad advice? Be sure to subscribe! *Have you ever noticed the loudest defamers of offline marketing are usually selling you just digital marketing?