Experiential marketing is a marketing tool designed on create memorable, sometimes three-dimensional, and innovative customer experiences to create deep emotional connection between the customers and the brand. If you've ever exhibited at a trade show, that's a form of experiential marketing. If you've ever given a live face-to-face seminar or an online webinar, that's a form of experiential marketing. If you've ever taken a client or prospect out to dinner or for a round of golf, yes, even that's a form of experiential marketing. Experiential marketing is, in fact, very common. What's also common, however, is the fact that a very high percentage of companies and marketers DON'T turn these experiences into highly innovative, memorable, relevant, relationship building opportunities. But you should. Done right, experiential marketing can totally separate you and your company from the competition. Listen to Dave and Steve share their own examples of how they used experiential marketing to grow their own clients' businesses! This is GOOD stuff. ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/