Disneyland calls itself The Happiest Place on Earth. Most marketers would say that's Disney's Branding or Value Proposition. Steve and Dave would rather call it Disney's Branding Promise! Customers don't care about a Branding or Value Proposition, but they DO care about the promise a company makes to them! Disney makes a BIG Promise by calling itself The Happiest Place on Earth, and in order to live up to that promise, it must make sure every customer-engaging detail walks the talk. This is actually pretty big stuff when you recognize the customer ultimately decides whether your've lived up to your promise or not. Listen to Steve and Dave's conversation in this episode and then ask yourself, are you delivering on the Promise you're making to your customer? ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/