Why should someone choose you? In the last episode, Dave and Steve discussed the importance of developing a unique and powerful branding promise.  But there's a catch. If a prospect has never done business with you before, why should they believe that promise? Obviously, the answer is to prove, in advance, that what you are promising is true. You WILL deliver on your promise. Easier said than done, so listen to this episode and learn how Steve and Dave would solve it. ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/