Charting the Client Experience (CCE) is a valuable tool for B2B companies to understand their customers better, create more personalized experiences and set themselves apart from their competitors. It provides a comprehensive overview of customers' journeys, from initial contact and engagement through to purchase and beyond, enabling businesses to identify potential problems or opportunities where improvements can be made.  From a customer perspective, CCE helps make the journey easier by providing an understanding of how each step will fit into the overall experience. It also helps ensure that customers are taken care of throughout the buying process. As a result, businesses can gain better insights into customer needs and build relationships based on trust rather than just transactions.  For B2B companies looking to differentiate themselves from their peers, CCE is an effective way to create unique, even Uncopyable,  customer experiences. Additionally, Charting the Customer Experience enables companies to focus on delivering value to their customers in ways that cannot be delivered by competitors, giving them an edge in an increasingly competitive landscape. ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/