Are your customers satisfied?  Yawn. Show Notes: [00:02:00] PART1: The concept of customer satisfactionThe importance of satisfying customersThe issue of using satisfaction as a metricThe evolution of customer satisfaction measurementsThe early days of customer satisfaction measurementsThe rise of the Net Promoter Score (NPS)[00:10:00] PART2: Critiques of the NPSThe problems with using NPS as a sole measurement toolThe challenge of interpreting and acting on NPS scoresAlternatives to NPSThe 1-to-5 rating scale and its benefitsThe importance of focusing on the experience rather than the score[00:22:50] PART3: Critiquing the NPS methodologyThe arbitrary nature of the 1-to-10 scaleThe limitations of measuring intentions rather than actionsImproving customer satisfaction measurementThe value of consistency in measurementThe importance of actionable insights from survey dataThe power of unexpected, exceptional experiencesThe difference between satisfying and delighting customersThe significance of being proactive in creating memorable customer experiencesConclusion: Thank you for listening to the B2B Marketing and Sales PodcastEncouraging listeners to subscribe, rate, and review the podcastPlease note that the time indications are approximate and may not correspond exactly to the actual podcast content. ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/