Dave and Steve are joined by guest Justin Fagan, a military veteran with strong experience in marketing and sales. They discuss the importance of having situational awareness and context before diving into the details of marketing, and how focusing on the fundamentals of marketing can make all the other details fall into place naturally. They also discuss how B2B marketing is really people-to-people marketing, and how getting to know your target audience can help you communicate with them better. They touch on the importance of innovation in business and how it separates a business from its competition. Justin emphasizes the importance of measuring results and having confidence in what you're doing, while Steve stresses the value of making connections with people in order to be a better communicator. Overall, the podcast episode emphasizes the importance of clear and effective communication in marketing and the need for businesses to constantly innovate in order to stay ahead of the competition. =============== Show Notes Segment 1: Getting to Know Justin Fagan Justin talks about his background and how he got into B2B marketing.He discusses his military experience and how it has influenced his approach to marketing.Justin shares his thoughts on the importance of situational awareness in marketing.Segment 2: The Future of B2B Marketing The hosts and guest discuss the changes and trends in B2B marketing.Justin emphasizes the importance of personalization and relevance in marketing messages.They also talk about the role of technology in marketing and how it has changed the industry.Segment 3: The Fundamentals of Marketing The hosts and guest discuss the core functions of business, marketing, and innovation.Justin shares his thoughts on the value of understanding your audience and their needs.They also talk about the importance of effective communication in marketing and how it has evolved over time. ============= Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/ Follow Steve: https://www.linkedin.com/in/steveamiller/